Qualitative Research Methods

Qualitative research seeks to create in-depth insight into social phenomena in context by emphasising meanings, experiences, and views and opinions of participants. It relies on collecting and analysing non-numerical data through observation, interviews, questionnaires, audio and video recordings, documents and artifacts such as photos, artwork and objects. Here you will learn about different qualitative methods including different types of sampling, observation techniques, interviews and focus group discussions, and analyses.

Quantitative Research Methods

Quantitative research is a strategy to find patterns and averages, make predictions, test causal relationships, and generalise research results to wider populations. It relies on numerical data and statistical analysis to understand psychological, social and economic processes. Here you will learn about different types of methods including sampling, records and record keeping, before and after studies, observations, surveys, trials, cross-sectional studies, and analyses.

More Approaches

The more approaches section includes approaches in social science research that may rely on both qualitative and quantitative methods as well as more creative ones such as art, theatre, music and poetry. Some of these approaches are newly developed and considered innovative, others are experimental while again others have been trialled and tested for a long time. You will learn about participatory action methods, mad studies, diary studies, ethnography and much more.